The Web and More

buying websites without Adsense

Recently, I offered to buy a friend's popular PR4 site when she just needed money. I suggested AdSense to her. Yet, she didn't get it... and was excited for the $500 cash I was able to afford at the moment.

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I put up AdSense and it began generating $80 a month immediately. I'm thrilled with my investment that will be paid for in 7 months. :-)

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My latest addiction is scouring the internet for decently linked sites that *I* really find valuable for the content and potential, but haven't yet discovered AdSense. Then I check them out on DigitalPoint's sandbox tool to preview what ads would be shown on the site.

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After I am satisfied it will have excellent potential for development, I write to the webmaster and compliment them on what a great site they have. I ask them to print out and keep my email for a time when they might need to retire from being online... that I'd be more than willing to make them the best offer I can for their site and keep it running with the same content and the original author's intent.

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I had one so far that met the criteria and he HAS been considered "retirement" and will be contacting me eventually. :-)

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I want to add more $80+ a month sites! Never know when one will be a bigger surprise than that even.

posted by Don Marchand @ 6:10 PM

finding web partners

When thinking about drawing in linking partners I get most of the information I use to determine that in my research. I use a lot of common sense and then I push it where I can. It's got to be real yes, but also interesting and different. I can't do exactly what my neighbor is doing. I want them looking at what I'm doing, trying to figure me out not so much the other way.

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Believe me, I think we all should be cutting our teeth on themes, once again that is a foundational issue, developed along with keywords at the very beginning of the site development strategy itself.

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By the time we get to the linking strategy portion of the plan all of that has been figured out, unfortunately all too many sites seem to be leaving steps out along the way, sidestepping. That's why I'm here now harping with all my pet peeves. There are different ways I approach determining who my reciprocal partners will be, where they fit into my audience.

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Looking out at an audience full of potential linking partners, knowing my production is dependent on their participation, gives the whole planning process an extra zing. It's really more like selecting the jury. Top trial lawyers spend big bucks determining who is one that jury.

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Think for a moment about who you want to link to you. Where do you find your link partner audience?

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If I am selling blenders I can't think how a mail order bride site fits. Of course, I can get real creative and create content around new brides. Draw it into how the right blender will be the defining issue on whether the marriage will work. Tie this back to immigrants and how they might not have understood that when they married.

Seems like a lot of work. It is too much stress to figure out and I'm not so sure about the return. With blenders it is easier if I started with the other kitchen products, kitchen designers, and contractors. I can get creative and think about new brides (not mail order), first-time homebuyers, or recipe clubs.

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I just have to be dedicated to creating the content and building out the site around this audience so it makes sense. I've given them a reason to want to link back to me.

posted by Don Marchand @ 9:05 AM

be a successful affiliate marketer

Take this statement, and think about it: "A broke man is going to be a better customer than your average millionarie."

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Scratching your head huh? Well what you have is what a broke man wants because he has nothing and will eventually find a way to get it, while a millionaire has everything.

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Don't worry its some random phrase I pulled from my head. But really ask yourself in your affiliate marketing strategy, how easy is it to sell my product? Make it easier.

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You can have ten of thousands of visitors or impressions and only make 5 bucks a month. Try to sell Life Insurance Quotes on a childrens website....not many takers? But I have seen it happen.

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People are misdirected and misinformed about affiliate marketing. As a matter of fact, I was until I found something that worked, then the rest followed. I love the statement:

"I had several ideas before I arrived where I am today, most of the ideas didn't work out but 1 did."

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One idea, not 20, made me good money as well, the amount of visitors is just a bonus.

posted by Don Marchand @ 10:34 AM

web design - definition

Web design is the formatting and layout of a Web page, website or web application. Typically, it refers to the graphical elements of web development. This includes images, CSS, and XHTML. To create attractive web pages, which encourage visitors to return, there are certain suggestions to follow.

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These are the dos and donts of web page design.

Don't use frames.
Don't use splash pages.
Don't use distracting, nor blending, backgrounds which result in hard-to-read text.
Don't use ambiguous graphical navigation.
Don't overuse ad banners, extra large logos, and other frivolous elements at the top of web pages.
Don't use pop-up, pop-under, nor moving windows.
Don't use "under construction" images forever!
Don't use more than one animation.
Don't use scrolling text.
Don't assume everyone uses your screen resolution and browser.
Don't use one page to place everything on your website.
Don't use script to "disable" the back button.
Don't use untested and new technology on your home page nor other high-traffic web pages.

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Do have consistent design and layout on every page.
Do create simple, clear, neat, and clean web pages.
Do use links with the same behavior, appearance, and color on every web page.
Do add search capability, for large websites.
Do remember people with disabilities.
Do offer graphics optimized for file size and screen resolutions.
Do update web pages, so they are current.
Do your testing. Test! Test! Test! Test web pages and applications before publishing them.
Do write smaller, more focused, sentences and paragraphs.
Do remember to split long web pages into smaller, multiple web pages.

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Website Goals.

These dos and donts are for webmasters with "public" websites. This contrasts those with purely "personal" websites. Public websites are for any website visitor. Typically, these websites have a particular goal. Goals of a public website include selling a product, providing a community, advertising an organization, or offering information to a large group of people.

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Public websites are not focused around the person runnig it (i.e. the webmaster). Personal websites do not need to follow these dos and donts. In this case, the webmaster has the freedom to express his/her artistic style, without worrying about the expectations of the public. As a website becomes less personal (and more public), it becomes more important to follow these dos and donts.

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posted by Don Marchand @ 9:48 AM

Nielsen and search interfaces

At a conference in Denmark, Spring 2000, he mentioned his work in the Googles advisory board. As I remenber it, Nielsen was referring to some of the conclusions and his own involvement in the design of the userinterface of Google.

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A look back: SE's as Altavista where in the late 90's very clean and simple. Then came all the portals with - sometimes - 100 or more links at the front. Yahoo was one of them. I'm sure Google asked Nielsen, as a usability-guru what to do. The result was a "back to basic"-strategy.

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The reason why Altavista never got succes, was because of an unclever backend-engine and offen useless page 1 SERP's - not a design-problem.

The formula of the Google-succes was a combination of relevant results and a simple design that usually never confused the users.

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Of course msn and yahoo have learned their lesson. And today the Google userinterface looks to be a standard for SE's. Well, Google are the leader - of course the others do what the leader is doing (and hopefully, some other things).

To us, this doesn't means, that all search buttoms/fields in the world have to look exactly the same way. It's both a typical "Nielsen-conclusion/recommadation" and a typical "Nielsen-way-thinking".

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We do have to listen to the guidelines. Then we all have to do our homework: Test it on our sites and take a look a the conversion-rate and the way user act on our sites. That's what really matters.

posted by Don Marchand @ 6:50 PM

miva and osCommerce

Both os commerce and Miva totally suck. We have evaluated both and was “forced” to optimize and beautify miva solution for one of our clients.

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Os commerce: tough to optimize, customize, manage.

Miva: Easier to customize but you need modules for just about any thing you want to do. They use a proprietary script which is not widely used, the learning curve is just not worth it. You can customize the look/feel but only to a point. Its also very bad for SEO.

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While google will index your pages, Yahoo and others won’t even touch anything to do with Miva.

IMHO any cart that uses common solutions such as cfm or asp.net where source code is available is a better choice. You have carts such as ablecommerce, storefront.net (not my favorite) and bvcommerce.

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One of the most important advantages of going with an asp.net or cfm that companies selling the cart solutions give you a “framework”. You can take it and build upon it. Scalability is important if you think your company is going to grow.

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posted by Don Marchand @ 11:32 AM

star wars - the rebellion

Many Senators rejected the Emperor and organized theRebellion. The most notable Senator to oppose theEmpire was the birdlike Kesselian, Mir Nash. TheRebels unanimously supported Seig Darklighter as theirleader. Remaining Jedi like Kane Starkiller of Utapauand Akira Valor of Townowi gathered a handful of thefew remaining Jedi.

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They fled to Aquilae where KingKayos and Queen Breha gave them protection. KaneStarkiller was survived by his son, Deak, who wastaken to Tatooine and grew up to be close friends withLuke Skywalker. Akira’s son, Justin Valor, lived on todefend King Kayos children; Prince Oeta, Prince Puckand Princess Zara. Seig Darklighter, Kane Starkiller,Akira Valor and his son Justin Valor, were trackeddown by Darth Vader and the Legions of Lettow.

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None ofthem lived to see the Jedi Order rise again.Yoda and Obi-Wan remained in hiding for decades, untilthe events of Star Wars: The Classic Trilogy. In thefinal Episode of the Classic Trilogy, Return of theJedi, Darth Vader killed Palpatine, saving the life ofhis son, Luke Skywalker. Darth Vader died, returningto the light side of the Force. The heroes of theClassic Trilogy continued to have their adventures.

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Han Solo of Corellia married Leia Organa of Alderaanand had three children, Anakin, Jacen, and Jaina. LukeSkywalker of Tatooine married Mara Jade and fatheredBen Skywalker. Chewbacca of Kashyyyk and LandoCalrissian of Zaskus.

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posted by Don Marchand @ 4:27 PM