Nielsen and search interfaces
At a conference in Denmark, Spring 2000, he mentioned his work in the Googles advisory board. As I remenber it, Nielsen was referring to some of the conclusions and his own involvement in the design of the userinterface of Google.Realities of Affiliate Marketing and PPC
What is PPC?
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A look back: SE's as Altavista where in the late 90's very clean and simple. Then came all the portals with - sometimes - 100 or more links at the front. Yahoo was one of them. I'm sure Google asked Nielsen, as a usability-guru what to do. The result was a "back to basic"-strategy.
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The reason why Altavista never got succes, was because of an unclever backend-engine and offen useless page 1 SERP's - not a design-problem.
The formula of the Google-succes was a combination of relevant results and a simple design that usually never confused the users.
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Of course msn and yahoo have learned their lesson. And today the Google userinterface looks to be a standard for SE's. Well, Google are the leader - of course the others do what the leader is doing (and hopefully, some other things).
To us, this doesn't means, that all search buttoms/fields in the world have to look exactly the same way. It's both a typical "Nielsen-conclusion/recommadation" and a typical "Nielsen-way-thinking".
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We do have to listen to the guidelines. Then we all have to do our homework: Test it on our sites and take a look a the conversion-rate and the way user act on our sites. That's what really matters.
posted by Don Marchand @ 6:50 PM
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