interlinking
We are currently using internal linking, which is not accessible to search engines. This was done the last couple months. It works well, and actually helped increase seo of the web pages. This came from removing non-related keyword links which previously reduced kw density. It reduced our links from around 100 a page, to under 50.Bar Graph MDI
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Most of the millions of other users on our system consider this a handicap. It removes those links which are indexed. To improve seo, I have turned it into a major seo element, and made it work for rather than against me.
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That type of navigation is used to link from every page in the network, to all other websites in the network, without risking a manual spam penalty. Since it gives you no extra search engine ranking, it is merely there for visitors. It works well for those who want to connect their network, but don't need to use it for ranking for other websites.
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The mistake many webmasters make is using their site wide internal links for seo. If you seo the page properly, you don't need those site wide internal links on every page, indexed by the search engines. You just need to create a clear path for the bot to index every page.
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I use one set of site wide links. This is one page only, and that is it. All other links are subnav. These are links within a specific category to more pages or similar. This is useful to those who want to link to all their network of websites, on every page, without appearing to spam the engines.
The downside...
The downside to my navigation is in the header section of my code. This prevents using it more than once on a page. It's better to use it 3 times on the page. You want to include links within the network. However, in testing, it took up too much space in the top of the web page html. This pushed major keywords further down in the code, which gives them less importance. So... I used it for my extensive site-wide navigational system only. That did the most amount of good, seo-wise. Plus, it gave more room to get the visitor around the site, without keyword dilution.
posted by Don Marchand @ 6:33 PM
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