Wednesday, July 13, 2005

the goal of Google

I think relevance doesn't really rank very high with Google today. And, they certainly go further then most other SEs trying to fight cheating. So I see them continuinng down the same path of doom.

If I may be so bold as to give an opinion, in their paranoia to combat cheaters, that will be the reason of their fall. Instead of building true relevance, all they succeed in doing is damaging thier serps even more.

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As of today, I never use G for my personal searches. Why? I know I will only see sites with lots of BL on the first 100 results. I am not alone. More and more people are already going back to Yahoo! or MSN to find more relevant results.

folica beauty supply
home equity loan refinancing
Laser tattoo removal cost cream
mortgage software

I do not want to be harsh against G. But, it would be a great lesson for other SE. You see, if G successfully tried to implement something to stop cheating. the only difference would be that now only the bigger companies cheat. Believe me, they would.

This does not make them unmanipulateable. It only makes them manipulatable by larger companies. Soon, people would tire of seeing the same results on G.

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Profit Masters
sell annuity payment
student loan debt consolidation

I am of the opinion SEs should provide IR based on relevance by the keyword entered for the search. Not second guess, judge, filter, rate, or penalize THEN provide results. It should be left up to the web surfer what to accept or not accept.

Symptoms of lyme disease
third party logistics providers
unsecured debt consolidation loans
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When a small group or company controls IR, it spoils democracy, and damages real IR. It does not stop corruption, only redirects it to those with more power.

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